Free US shipping over $120 30-day returns Ships from our New York warehouse within 1 business day
Jup
New York · Est. 2016

Clothes that
outlast the season

Heavyweight organic cotton, honest patterns and quiet colours. We make basics people wear for years — and we tell you exactly what they're made of and what they cost.

12-month guarantee
Ships in 1 day
30-day returns
Man wearing a white Jup organic cotton t-shirt
4.8
Average rating
from 2,480 customer reviews
Collections

Three lines, one wardrobe

We deliberately keep the range small: every piece is made to work with every other one.

Shop everything
Bestsellers

What people buy most

Prices are final: sales tax is calculated at checkout and shown before you pay.

All 28 products
New Jup Heavy Tee in black on a hanger
T-shirts

Heavy Tee — Black

240 gsm jersey, straight cut, reinforced ribbed collar.

XSSMLXL2XL
$48 In stock
Jup Loop Sweat in off-white
Sweatshirts

Loop Sweat — Off-white

380 gsm loopback terry; cuffs keep their shape after washing.

SMLXL
$96 In stock
−20% Jup chambray shirt in blue
Shirts

Chambray Shirt

Lightweight chambray, shell buttons, relaxed fit.

SMLXL
$76 $95 Only 6 left
Jup hoodie in sage green on hangers
Hoodies

Everyday Hoodie — Sage

Double-layer hood, kangaroo pocket, brushed inside.

XSSMLXL
$118 In stock
Jup joggers in dusty pink
Trousers

Soft Joggers — Dusty pink

Viscose-cotton blend, side pockets, elastic waistband.

XSSML
$89 In stock
New Jup fringed knit poncho in cream
Knitwear

Fringe Knit — Cream

Chunky cotton-wool knit with a fringed hem.

S/ML/XL
$134 Only 3 left

All prices are in US dollars and include packaging. Sales tax is calculated from your delivery address and shown before you confirm payment. There are no hidden fees and no mandatory subscriptions.

Why Jup

Four reasons people come back

Honest specs

Every product page lists the exact fabric composition, weight and country of manufacture. No vague talk about "premium materials".

Fast delivery

We run our own New York warehouse. Orders placed before 3pm ET ship the same day; US delivery takes 2–5 business days.

Returns, no arguments

You get 30 days to try things on. If a piece doesn't fit, start a return in two clicks and we refund the original payment method.

Secure payment

Payments run through a PCI DSS certified gateway. Card details never touch our servers and are never stored by us.

Close-up of the cuff and hardware on a Jup garment
Manufacturing

We know every factory by name

We buy fabric in Portugal and Turkey and sew at two family-run factories outside Porto. We visit twice a year, check working conditions in person and sign contracts directly — no agents, no subcontracting.

  • Main fabric 100% organic cotton (GOTS)
  • Jersey weight 240 gsm
  • Sewn in Porto, Portugal
  • Packaging Plastic-free kraft, 100% recyclable
  • Shrinkage test Under 3% after 5 washes
2016Founded in New York
68,000+Orders fulfilled
34Countries we ship to
4.8/5Average customer rating
Lookbook

Fall / Winter season

Shot in Brooklyn — no retouched silhouettes and no "perfect" sample sizes.

Jup look: black printed tee with light-wash jeans
Jup look: oversized white tee with black trousers
Jup look: plain white tee, portrait
Jup look: red sweatshirt dress
Reviews

What customers say

★★★★★

"I ordered three tees in January and wear them almost every week. After a dozen washes the collar still holds its shape — that's usually where things go wrong for me."

Anna M.Purchased: Heavy Tee · March 2026
★★★★★

"Got the wrong size and started a return through the form on the site. The refund landed on my card four days later and nobody tried to talk me into keeping it."

Daniel K.Purchased: Everyday Hoodie · February 2026
★★★★☆

"Great sweatshirt, properly heavy. Docked a star for shipping to Europe — it took nine days instead of the promised seven, though tracking worked the whole time."

Irene S.Purchased: Loop Sweat · January 2026
The Jup team at the Lafayette Street office in New York
Office & showroom

New York, SoHo

This is where the whole team sits — from design to support — and where our showroom is. Try on anything we have in stock; no appointment needed during opening hours.

  • Address 214 Lafayette Street, Suite 5B
    New York, NY 10012, USA
  • Opening hours Mon–Fri: 9:00am–6:00pm ET
    Sat: 11:00am–5:00pm · Sun: closed
FAQ

The short answers

How much is shipping and how fast will my order arrive?

Within the US: 2–5 business days, $9 standard and free on orders over $120. Express delivery in 1–2 days costs $22. International shipping takes 7–14 business days and starts at $24 depending on the country. Full rates and the country list are on the Shipping page.

Can I return or exchange an item?

Yes, within 30 days of delivery, as long as the item is unworn and the tags are still attached. US returns are free — we email you a prepaid label. Refunds reach the original payment method within 5–10 business days of us receiving the parcel. Details are on the Returns & exchanges page.

Which payment methods do you accept?

Visa, Mastercard, American Express, Apple Pay, Google Pay and PayPal. All payments run over a secure connection through a PCI DSS certified gateway; card details are never stored on Jup servers.

How do I pick the right size?

Every product page has a table of real garment measurements (chest width, length, sleeve length) plus the model's height. If you're between two sizes, email [email protected] and we'll reply within one business day.

Is Jup a real company?

Yes. The store is operated by Jup Apparel Inc., registered in the State of New York. Our registered address, phone number and email are in the footer of every page and on the Contact page, and a real support team answers the messages.